The Technology of Now
Success in the 21st century will depend on a business' ability to see what's coming and take proactive action before it arrives. Gaining this insight and competitive advantage, however, requires pairing data from the past with relevant events happening in the present and acting – with context – on events that are highly likely to happen in the future.
In a TIBCO-powered enterprise, event-driven, in-memory technologies empower action in the moment an event occurs – to identify fraud before a credit card transaction is completed, combat crime before a stolen passport is used to cross borders, cross-sell with a personalized offer before the shopper leaves the store.
This is what TIBCO calls the two-second advantage™.
The Two-Second Advantage in Action
Most businesses have to wait for someone on the outside to tell them when something went wrong. The truth is: they have the data to identify critical moments; they simply can't harness its potential value in real time because insights arrive too late.
Why? Transactional, database-driven architectures simply cannot deliver information in time for a person (or system) to act in the moment an event occurs; their data retrieval methods are too slow. In the hours, days, or weeks these systems need to extract data and decipher its contextual meaning, the fertile moment to strike when the context is hot will long have passed.
At TUCON® 2011, you will have the opportunity to hear how companies are breaking free from this after-the-fact model and bringing the two-second advantage to life with the building blocks of an event-driven, Enterprise 3.0 infrastructure: connect, automate, optimize, and scale. You will also be able to experience firsthand the newly developed, refined, and fine-tuned technologies and enhancements that are providing industry-leading businesses with competitive advantage.
What is your two-second advantage?